Research direction: Brand management and design, digital brand communication, and extensive practical experience in brand design planning projects, with a focus on theory and practice. I have worked in Beijing and Shenzhen for 15 years in brand design management services, and have been hired as a brand development consultant for dozens of enterprises. With rich practical experience in brand management, I have developed my own brand management and operation system through long-term practice, effectively serving the development and growth of market enterprises.

1. Representative topics: Development and Design of Cultural and Creative Hot Pot of Red Sea Evening Marquis in the Season, Brand Design Project of Nanchang Soup pot, Brand System Design of Jiangling Light Steam, Brand System Design of Huirentang, Design of Baijiu Packaging Gift Box of Secret Grapefruit Series.

2. Teaching achievement: Won the first prize in the Nanchang University Young Teacher Teaching Competition.

I have won nearly 20 design competition awards and 5 gold awards.

Guided students to participate in competitions and won first prizes in national design competitions multiple times.

Published book: "Practical Handbook of CI Brand Design", published by China Architecture&Building Press.